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The need for advanced IT capabilities isn’t limited to big companies. Competent IT is an important philosophy these days, and organisations of all sizes are coming to depend on the functional capability, good economic value, and the competitive advantage that technology can provide. EMC’s new VNXe provides functional capabilities typically found in larger, enterprise-class arrays, but for an entry-level price. When ESG surveyed 412 SMB IT and business professionals in 2013, only 18 percent of those surveyed cited that IT professionals are the technology decision makers, while 82 percent depend on business professionals for technology decisions. In fact, of the groups that cited non-IT respondents as the decision makers, half of them indicated that their organisations do not employ a single dedicated IT professional. This whitepaper explores what criteria these non-technical decision makers consider when evaluating general technology or storage-specific vendors and solutions.
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