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EITC to launch Virgin Mobile in the UAE

The Emirates Integrated Telecommunications Co (EITC), the holding company for UAE phone service provider du, will launch Virgin Mobile as a new brand in the UAE, according to a report by Reuters.

EITC will have full ownership, management and operation of the Virgin Mobile brand in the country, EITC’s chief executive Osman Sultan said in a news conference. He added that services under the brand would start “within weeks” and focus on a consumer customer base.

Virgin Mobile will use EITC’s network and infrastructure in the same way that du does. In addition, EITC has created an internal business unit to handle the brand in the UAE, he said.

Karim Benkirane has been appointed managing director of Virgin Mobile UAE’s operations, reporting to Sultan.

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