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Cisco calls on ME organisations to embrace the IoE era

/ 7 June, 2015
Rabih Dabboussi, General Manager, Cisco UAE
Rabih Dabboussi, General Manager, Cisco UAE

Ahead of the inaugural Internet of Things Expo (IoTX) 2015, taking place in Dubai on the 8th and 9th June 2015, Cisco executives called for Middle East organisations to embrace the Internet of Everything (IoE) Era by adopting strategies to become fully digitised.

According to Gartner, by 2020, 75 percent of businesses globally will be a digital business or will be preparing to become one. While many organisations have digital business transformation initiatives planned or underway, Gartner predicts that only 30 percent of these efforts will be successful due to lack of talent and technical expertise. As countries, cities, industries and businesses become digital they will recognise the tremendous opportunity the next wave of the Internet – the IoE – presents for new revenue streams, better customer and citizen experiences, and new operational models to deliver value and Middle East organisations need to follow suit.

Rabih Dabboussi, General Manager for Cisco in the UAE, “As customers embrace the Internet of Everything, they must bring together the use of information technology (IT) and operational technology (OT) in the context of their vertical industry. In the Middle East, we see significant opportunities for the Public Sector, as governments seek to create new sources of revenue, better citizen experiences, and create new jobs. Similarly, we see significant opportunities across Retail, Energy, Financial Services, and Healthcare to help customers transform to embrace the IoE. Most organisations are not realizing the full value from their digital projects because they fail to recogniee that their digital strategy and business strategy are becoming one and the same. Our Cisco Consulting team helps customers develop the right digital strategy to transform their business and win in their industry,” Dabboussi continued

Shukri Eid, Director-MEAR and CIS, Cisco Consulting Services
Shukri Eid, Director-MEAR and CIS, Cisco Consulting Services

According to the latest Cisco Visual Networking Index (VNI) Forecast 2015, launched last week, annual Internet Protocol (IP) traffic will triple between 2014 and 2019, when it will reach a record 2 zettabytes. Factors expected to drive traffic growth include global increases in Internet users, personal devices and machine-to-machine (M2M) connections, faster broadband speeds, and the adoption of advanced video services.

In 2015, Cisco Consulting Services conducted a survey across 14 different countries (including the UAE, Nigeria and Turkey) that uncovered the urgency for the oil and gas industry to adopt digital technologies powered by the Internet of Everything (IoE) to stay competitive

Offshore oil platforms can generate between 1TB and 2TB of data per day, with most of this data is time-sensitive, pertaining to platform production and drilling-platform safety. Satellite communication is the most common link to transmit data from an offshore rig, with data speeds from 64Kbps to 2Mbps. This means it would take over 12 days to move one day’s worth of oil-platform data to a central repository. To address this, assessing and moving valuable data is key. An effective data strategy automatically detects whether the data needs to be sent to the cloud for analysis or if relevant data can be analysed at the “edge” of the network, where the data is collected (on the sensors, machines, drills, etc). This is called edge computing. These analytics allow O&G companies to gain greater real-time insight, thus providing specific business and operational advantages:

  • “Faster problem resolution” was the No. 1 business benefit of connected technologies (IoE), followed by “better process control” and “improved worker safety.”
  • For IoE-driven operational benefits, “improved production efficiency” ranked No. 1, right above “reduced downtime” and “equipment performance optimisation.”
  • Respondents believe IoE will boost operational efficiencies primarily in the upstream segment of the value chain: naming “production” as the No. 1 beneficiary.

“To be ready for this digital transformation, organisations need to transform their business strategy and IT, connect everything, embrace analytics, and secure their technology and operations. Our survey identified intelligence from data as the key area needed to improve operational efficiency, and data analytics as the No. 1 IoE driver for faster, better decision-making,” commented Shukri Eid, Director – Middle East, Africa, Russia, and CIS, Cisco Consulting Services.

“Digitisation will also transform the way industries such as Oil & Gas, banking, retail, tourism and manufacturing, to name some, operate today. This in turn will create employment opportunities and contribute to economic growth through innovation,” he added.