The technology industry is changing. The power and decision makers are shifting. The phrase ‘money talks’ is definitely applicable as CFOs become more involved in the expenditure and implementation of IT solutions for enterprises across the Middle East.The ‘new’ CNME will be the key tool for buyers, when
they decide on their ICT spend, with individual sections focusing on the key technologies that end users need to invest in. The ‘new’ CNME will provide essential knowledge on both the technology benefits and more importantly the financial benefits associated with these key areas.
For the past 15 years we have produced Network World Middle East. This magazine, supported by unrivalled content supplied by IDG, has consistently set the benchmark for technolgy information and led
the way in highlighting innovative implementations to rival anything across the globe. Network World ME is not going anywhere. Network World ME will remain as an essential investment in organisations to ensure that distributed businesses perform at consistent levels.
However, the vendor community is shrinking as more aquisitions occur. In parallel we have seen companies see a need to have a more complete offering.
Traditional software vendors have been investing in or buying up hardware vendors, and vice-versa. This is because a complete offering is essential to remain competitive in today’s market.
It is especially relevant in the Middle East ICT market where ICT spend continues to increase every year. The Middle East, led by the Kingdom of Saudi Arabia, has become a key region, especially as more developed economies falter and emerging regions grow in stature. The ‘new’ CNME reflects the consolidating nature of this industry and will bring together vendors and endusers in a single platform to capitalise on the changing nature of the Middle East ICT industry.
As part of our efforts we will continue to run events in countries across the region, including KSA, Qatar, Bahrain, Kuwait, Oman and the UAE.
For CNME 2011 was a great year, but 2012 promises to be better.
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